Bob Lederer RFL Communications, Inc.

“5” Is Facebook Advertising’s Magic Number / RBDR

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December 9, 2020

Today on RBDR: Facebook ordered a study designed to find out how many repeated exposures of an ad to the same person can occur until the impact of the advertising has diminishing returns. The conclusion: Five.

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Bob Lederer RFL Communications, Inc.

Top Four 2020 Consumer Insights Trends / RBDR

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December 8, 2020

Today on RBDR: Digsite CEO Monika Wingate explains a number of important consumer research changes ushered in by responses to the Coronavirus. Some of them will carry over into 2021, complemented by additional new changes.

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Bob Lederer RFL Communications, Inc.

Assessing Covid’s Impact On Product Innovation / RBDR

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December 7, 2020

Today on RBDR: Has the Coronavirus altered product innovation? To the contrary, it has enhanced it. BASES North America SVP Ben Macedo blogged that the three key drivers of successful innovation remain unchanged even as consumer needs have been rapidly changing.

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Bob Lederer RFL Communications, Inc.

Covid Sparks New Enthusiasm for Neuroscience Research / RBDR

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December 3, 2020

Today on RBDR: InsightsNow CEO David Lundahl discusses the expanding role of neuroscience for research because of the novel opportunities driven by the Coronavirus.

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Bob Lederer RFL Communications, Inc.

Research’s Evolution Through The Pandemic / RBDR

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December 2, 2020

Today on RBDR: Nigel Hollis, Kantar’s Chief Global Brand Analyst through most of 2020, summarizes the evolution of research conducted from the early stages of the Coronavirus pandemic through the latter stages of 2020.

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