Bob Lederer RFL Communications, Inc., Will Hanschell

Artificial Intelligence Breakthrough: Advertising In Minutes / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 4, 2021

Today on RBDR: Artificial Intelligence’s latest and most novel capability is direct creation of advertising. Fortune’s Jeremy Kahn reported about “Pencil,” a Singapore-based startup that automatically generates 6-, 10- or 15-second Facebook video ads in minutes.

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Bob Lederer data privacy, RFL Communications, Inc.

“Consumer Data Use” Pits Apple Against Facebook / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 3, 2021

Today on RBDR: There is a public battle going on between Apple and Facebook. According to Apple CEO Tim Cook, companies should choose between being a business that serves customers or one that takes advantage of customers to serve their business.

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Bob Lederer RFL Communications, Inc.

Study Of 1,600 B2B Ads Show No Biz Growth Potential / RBDR

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February 2, 2021

Today on RBDR: A new study of 1,600 pieces of advertising analyses the effectiveness of B2B advertising, which not surprisingly is found to be lacking due to a lack of creativity, emotion and the absence of characters.

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Bob Lederer RFL Communications, Inc.

New RBDR Series: Tools That Fit Covid-Era Just Right

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February 1, 2021

Today on RBDR: The research marketplace has acclimated to the Coronavirus, and RBDR begins a series looking at adapted and evolved research tools and methodologies. Today, Behaviorally CEO, Alex Hunt, spotlights the current behavioral framework, now enhanced with a greater emphasis on digital activity.

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Bob Lederer RFL Communications, Inc.

GOP Mastermind Luntz Swears Off Focus Groups / RBDR

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Today on RBDR: The leading GOP pollster and master strategist, Frank Luntz, expressed dismay late last week about continuing to conduct virtual focus groups. He says he can not deal with the vitriol and unwillingness to deal with truth and facts. (Scene of the disruption in Luntz’s virtual focus group with Trump and Biden voters: https://twitter.com/i/status/1351926985405001732)

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