Author: Bob Lederer

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Today on RBDR: P&G is trying to leverage its strengths to substantially build the Tide brand’s volume with Tide-branded mobile laundry services targeted at the 26 million households who outsource their laundry. The newest launch: a Tide Laundromat with special pandemic features.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 11, 2021

Today on RBDR: Scalehouse founder and Managing Partner Kristin Luck, who is running for the presidency of ESOMAR, speaks with RBDR. If elected, she would be the first American in the role in over a decade.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 10, 2021

Today on RBDR: Predictive analytics’ presence in every company is inevitable as the way is cleared for marketing’s hard-charging digital transformation. Predictive analytics provides numerous valuable contributions for multiple departments inside companies.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 9, 2021

Today on RBDR: Louis Columbus, Principal for Dassault Systems, discussed Stravito, an AI startup in his role as Senior Contributor to Forbes. It is helping research users with one of their most common problems: finding existing research and other vital information that may have been misplaced in-house so that it can be reused.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 8, 2021

Today on RBDR: MFour Senior Manager, Research Strategy Katherine DiPlacito says that one of the most pertinent consumer changes caused by the Coronavirus pandemic has been a willingness to try new brands and change their brand preferences. Much of the trial was imposed on consumers by out-of-stocks, but some consumers liked the alternative brands that they tried.

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