Bob Lederer RFL Communications, Inc.

Invoke’s Luck: Covid Spurs Buy-In Of Virtual Testing / RBDR

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March 15, 2021

Today on RBDR: For some research companies, the Coronavirus provided some benefits. At Invoke, it accelerated the proposition and value of its evolving virtual qual/quant technology.

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Bob Lederer RFL Communications, Inc.

2020 CPG Stats Document Consumers’ Covid Fears / RBDR

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March 11, 2021

Today on RBDR: The data is in about consumers’ focus on CPG products in 2020 after Covid first hit. At first blush, it documents how much consumers feared out-of-stocks and being unable to purchase essential food and other products.

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Bob Lederer RFL Communications, Inc.

Sustained 2021 Client Research Demand Explained / RBDR

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March 10, 2021

Today on RBDR: Smarty Pants’ founder & President Wynne Tyree explains why client insights organizations have continued their particularly strong research buying in 2021 as the pandemic persists.

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Bob Lederer RFL Communications, Inc.

Virtual Reality Vs Augmented Reality / RBDR

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March 9, 2021

Today on RBDR: NailBiter Vice President Katie Egge details for the benefit of researchers the differences between widely familiar Virtual Reality and less familiar Augmented Reality.

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Bob Lederer RFL Communications, Inc.

“One-Of-A-Kind” Covid Research Responsibility / RBDR

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Today on RBDR: Smarty Pants’ founder & President Wynne Tyree explains to RBDR how the agency stepped up last year to assist client researchers in order to get the job done.

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