Bob Lederer RFL Communications, Inc.

Covid And Qual-Quant Synergy, Empathy & Respondents / RBDR

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April 7, 2021

Today on RBDR: Discuss.io Chief Strategy Officer Jim Longo continues his sit down with Bob Lederer, discussing everything Covid: the emergence of empathy, the new prominence of client insights departments, the rapid pace of consumer change, evolving qual-quant relationships and maintaining consumer participation in studies after the virus is completely under control.

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Bob Lederer RFL Communications, Inc.

Multiple Repercussions Of Rampant Online Qual / RBDR

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April 6, 2021

Today on RBDR: New discuss.io Chief Strategy Officer Jim Longo sits down with Bob Lederer to discuss and evaluate the impact of qualitative research’s shift to an almost exclusive online mode thanks to shutdown of focus group and other qualitative facilities by Covid.

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Bob Lederer RFL Communications, Inc.

More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Bob Lederer RFL Communications, Inc.

No Cookies? This Browser Has No Advertising Data Problems / RBDR

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March 25, 2021

Today on RBDR: Consultant Michelle Madansky discusses the research project conducted for the Brave browser. In early testing, it is demonstrating an ad research process that is generating better advertising data than through cookies.

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Bob Lederer RFL Communications, Inc.

Comment: Covid Proved Research’s Ingenuity / RBDR

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Today on RBDR: In a Bloomberg opinion, Noah Smith noted the full impact of Google, Zoom, Amazon and other digital companies wasn’t apparent until Covid hit. Bob Lederer says the same argument can be made about research, which last year put ingenuity into overdrive as it came to the rescue of client companies.

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