Bob Lederer RFL Communications, Inc.

Remesh: Where AI Has Most Influenced Market Research / RBDR

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May 3, 2021

Today on RBDR: We regularly report on the possibilities for marketing research from the adoption of artificial intelligence. A Remesh project reports on the current state of AI in market research. (Link to the Remesh study: https://mail.google.com/mail/u/0/?ui=2&view=btop&ver=ops2cvpehp6&search=inbox&th=%23thread-f%3A1698328458696524579&cvid=1)

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Bob Lederer RFL Communications, Inc.

Out-Of-Home Marketing, Advertising Amplifies Digital / RBDR

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April 29, 2021

Today on RBDR: The extra information dimensions provided to online research by Out-of-Home marketing and advertising is explained on a Drum Network blog by Posterscope Strategy Director Scott Green.

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Bob Lederer RFL Communications, Inc.

Why Layla Shea Converted to Online Qual 13 years Ago / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 28, 2021

Today on RBDR: Upwords’ founder & CEO Layla Shea shares her personal qualitative research story that is particularly pertinent today: In 2008, Shea converted her traditional qualitative research work completely online. Hear why on today’s RBDR.

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Bob Lederer RFL Communications, Inc.

Not Just “Fast,” There’s A Need for “2-Speed” MR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 27, 2021

Today on RBDR: FlexMR’s Emily James discusses the possibilities and research opportunities from the implementation of “two-speed” research projects.

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Bob Lederer RFL Communications, Inc.

Bill Harvey: Time For Advertising To Undergo A Reset / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 26, 2021

Today on RBDR: Bill Harvey, one of media research’s acknowledged experts, takes a serious look at the current state of advertising, which Bill explains has lost its way by forgetting the essence of what made it successful.

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