Bob Lederer RFL Communications, Inc.

More Tips To Fix Misleading CPG Metrics / RBDR

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May 19, 2021

Today on RBDR: Our video completes a review of the TABS Analytics’ white paper that details how CPG companies can fix problematic, misleading metrics to measure business performance. (Link to the white paper: https://documentcloud.adobe.com/link/track?uri=urn:aaid:scds:US:acbb9424-708a-4353-a90a-a95a57a30977)

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Bob Lederer RFL Communications, Inc.

Tips To Fix Common, Misleading CPG Company Metrics / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 18, 2021

Today on RBDR: A TABS Analytics white paper details how CPG companies can fix commonly-used metrics that are problematic and misleading –– and can be replaced to more accurately account for business performance.

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Bob Lederer RFL Communications, Inc.

MREF: MR’s Philanthropic Effort To Educate Youth / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 17, 2021

Today on RBDR: Schlesinger Associates’ CEO Steve Schlesinger details for RBDR the Market Research Education Foundation (MREF), which was established in 2008 to help educate youth and has made impressive progress in terms of fundraising and recipients.

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Bob Lederer RFL Communications, Inc.

A Polling Fix Is Important To More Than Pollsters / RBD

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 13, 2021

Today on RBDR: The research industry finds itself in a most challenging predicament. Finding a solution to continuing polling inaccuracies is damaging the industry as a whole, not to mention its reputation with the public.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Substitute For “Moveable Middle” Ad Targeting / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 12, 2021

Today on RBDR: Media research guru Bill Harvey praises the work of fellow media researcher Joel Rubinson and his new “Moveable Middle” targeted advertising concept. But Bill has some slightly different ideas about the most effective means at our disposal for ad targeting.

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