Bob Lederer RFL Communications, Inc.

Layered Data Quality Steps Boost Data Quality / RBDR

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June 24, 2021

Today on RBDR: The research industry’s quest for reliable data quality is never ending. No solution has been proposed or approved across the board, however a new layered concept was introduced in a white paper from Rep Data, Research Defender and DM2. (Link to the white paper: http://repdatallc.com/s/Data-Collection-Techniques-for-Quality-Outcomes-r83y.pdf)

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Bob Lederer RFL Communications, Inc.

PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Bob Lederer RFL Communications, Inc.

Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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Bob Lederer RFL Communications, Inc.

“Remo,” The Virtual Conference Opportunity / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 21, 2021

Today on RBDR: itracks discovered a new, captivating interactive, customer-hosting platform. Remo. itracks has used it twice: 1) to debut its new product service to hundreds of customers and 2) to host about 50 clients at an online social event where competitive videos were played. itracks co-founder Garnette Weber explains what’s appealing about Remo and how to use it.

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Bob Lederer RFL Communications, Inc.

Equipping Virtual Focus Groups In Reopened Offices / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 17, 2021

Today on RBDR: Fader Focus President Susan Fader points out that as companies return to their offices, many are instituting virtual focus group capabilities. However, that implementation has a handful of considerations to ensure professional, quality output.

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