Bob Lederer RFL Communications, Inc.

Network TV Displeased With Nielsen, Again / RBDR

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July 12, 2021

Today on RBDR: RBDR’s media research specialist, Bill Harvey of Research Measurement Technologies, discusses the controversy created by disputed falling television ratings in Nielsen’s latest report–and how the TV networks say they plan to respond.

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Bob Lederer RFL Communications, Inc.

Clients & Data Quality: To Pay Or Not to Pay / RBDR

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July 1, 2021

Today on RBDR: DM2 founder & CEO Chuck Miller explains to RBDR the push-and-pull on sample pricing and the willingness of client researchers to cover improved, verified research project data quality costs.

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Bob Lederer RFL Communications, Inc.

2021 Trends In Selecting A Sample Partner / RBDR

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June 30, 2021

Today on RBDR: Ted Pulsifer, EVP of Schlesinger Group, provides fascinating detail and riveting advice about selection of sample partners, as well as questions that should be asked that build on the client/ agency/ sampling company relationship.

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Bob Lederer RFL Communications, Inc.

Why A/B Digital Ad Testing Is No Silver Bullet

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 29, 2021

Today on RBDR: Zappi Director of Marketing Content Katie Sweet explains for the benefit of digital advertisers why very popular A/B testing is not the silver- bullet ad-testing procedure some marketers think it is.

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Bob Lederer RFL Communications, Inc.

Teenage & Kids Qualitative, Done Right / RBDR

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June 28, 2021

Today on RBDR: Litbrain Qualitative Research Consultant Pam Goldfarb Liss tells RBDR viewers her three rules for qualitative research with teenagers and kids.

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