Bob Lederer RFL Communications, Inc.

Ethnography Becomes Valued, Broad, Wider Online / RBDR

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July 28, 2021

Today on RBDR: Making ethnography available in an online version has breathed expanded life into an already popular methodology, broadening its usage anywhere during the research project process, not to mention wider capabilities.

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Bob Lederer RFL Communications, Inc.

U.S. TV Networks Insist On MRC Nielsen Review/ RBDR

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July 27, 2021

Today on RBDR: America’s television networks have complained about Nielsen’s TV research numerous times in the past 25 years. Now, the owners of the networks – Disney, ViacomCBS, NBCUniversal and Fox Corp. – have asked the Video Advertising Bureau to call the Media Research Council to yank the Nielsen’s accreditation.

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Bob Lederer RFL Communications, Inc.

Advertiser Attempts To Tie Into Fads, Trends / RBDR

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July 26, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

Why Quantilope Is Attracting Special Interest / RBDR

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July 22, 2021

Today on RBDR: Quantilope attracted RBDR’s attention as one of the dynamic, young research companies, spearheaded by a start-to-finish automated research process that has reaped awards and been the focus of a Forrester Research review that lauds its long-term financial benefits.

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Bob Lederer RFL Communications, Inc.

Influencer Marketing More Potent Than Ever / RBDR

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July 21, 2021

Today on RBDR: Influencer marketing has experienced three important advances during the Coronavirus. theSalt founder and CEO Pieter Groenewald provides details Covid has impacted the volume of influencers, the different types of influencers and sponsored versus organic posts

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