Bob Lederer RFL Communications, Inc.

P&G dropping 100 brands; Wendy’s GIS new location success (RBDR 8/5/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Mondelez International creates a Chief Growth Officer position, whose responsibilities include research. 2) P&G Chairman and CEO A.G. Lafley tells Wall Street analysts the company will discontinue or merge 90-100 of its smaller brands around the world so that it can maximize the contributions of its 70-80 largest businesses. 3) Wendy’s Real Estate Services Director John Crouse has introduced GIS to the quick service restaurant chain, making major gains in identifying new outlet locations and spreading the tool’s use into other departments.

Bob Lederer RFL Communications, Inc.

Google’s impressive HC exploits; Med device cos’ new biz model (PRVR 8/4/14)

This week on Pharma Research VIDEO Report:
1) Google’s Baseline Study is looking to create the fullest picture of a healthy human being, through data collection from personal trackers, health-related apps and a broad array of other essential data. The goal is to develop solutions to killer diseases. 2) 23andMe’s achieves a second life through $1.4 million NIH research grant. 3) Veronica Combs explains how healthcare reform and other factors are making medical device cos’ operating model obsolete. 4) The healthcare analytics market will achieve 25% compound annual growth rate through 2019.

Bob Lederer RFL Communications, Inc.

Don’t word track on Pinterest; CRM means what? Bill Harvey on 3 media MR issues (RBDR 8/4/2014)

Sponsored by Socratic Technologies, whose proprietary tools and technologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.

Bob Lederer RFL Communications, Inc.

OKCupid also admits user experiments; 2 Critical Emerging MR Trends (RBDR 7/31/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) In the wake of Facebook’s revelation that it conducted an emotional contagion study of almost 700,000 of its users, OKCupid confesses to experiments of its own on users of the free matchmaking service. (Here is the link to the Microsoft Research study into the Facebook user experiment: http://www.fastcoexist.com/3033369/why-did-we-care-about-the-facebook-contagion-study-or-did-we-even-care-at-all)

2) Marketresearch.com’s Managing Editor Ashlan Bonnell comments for RBDR on 3 important, emerging market research trends, whose details you may not understand.

Bob Lederer RFL Communications, Inc.

NYT, CBS 1st to do non-prob polling; JD Power to enter Auto HOF; Twitter MR tool (RBDR 7/30/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) The first major news organizations adopt non-probability sampling sample for polling. YouGov is the sample provider; New York Times & CBS News are the users. 2) J.D. Power III is accepting congratulations for his election to the Automotive Hall of Fame. 3) Twitter is about to launch a research tool that helps brands analyze key words from conversations during a one-week period. 4) RBDR’s report about Canvas Fingerprinting Web tracking proved to have some holes. It is basically only workable on smaller websites and it is blockable.