Bob Lederer RFL Communications, Inc.

InnovateMR’s Historic MR CEO Agency Promotion / RBDR

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October 6, 2021

Today on RBDR: New InnovateMR CEO Lisa Wilding-Brown discusses how her upbringing, notably her parent’s support, helped create her impressive leadership skills. And, she emphasizes the importance that this specific appointment has on the women’s movement in research.

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Bob Lederer RFL Communications, Inc.

Time To Track In-Store Leakage & Category Closure Rate / RBDR

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October 5, 2021

Today on RBDR: VideoMining founder & CEO Rajeev Sharma argues that
instead of scanner data, many manufacturers and retailers need to start emphasizing “category closure rate”and “in-store shopper leakage” to best understand their opportunities and results with active category shoppers.

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Bob Lederer RFL Communications, Inc.

Hidden Consumer Insights From Their Voices & Syntax / RBDR

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October 4, 2021

Today on RBDR: University of Pennsylvania Professor Joseph Turow reports in a New York Times guest commentary that many contact centers are collecting more than respondent opinions — they are also keying in on individual’s voices and syntax to analyze and collect emotional information. (Link: Dr. Joseph Turow – New York Times.pdf)

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Bob Lederer RFL Communications, Inc.

Why Trackers “Suck” — And What to Do About It / RBDR

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September 13, 2021

Today on RBDR: Annie Pettit, Chief Research Officer for E2E Research, grabbed our attention with a blog that excoriated “trackers,” which she said, “suck.” Why (and what can be done about it)? Good reasons to listen to her brief explanation on this edition of RBDR.

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Bob Lederer RFL Communications, Inc.

Rules For Researchers About Project Stimuli / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 25, 2021

Today on RBDR: Thomas M. Rich & Associates’ Tom Rich discusses what he says some in the research field won’t: project stimuli, and a list Do’s and Don’ts.

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