Bob Lederer

April 2, 2015 Bob Lederer RBDR

Facebook surreptitiously breaching EU tracking rules (RBDR 4.2.2015)

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Today on RBDR: 1) The UK’s Daily Express tabloid reports that Facebook has not only been breaching the EU’s new rules to not track individuals who opt out, it may have been surreptitiously tracking them as well as all European web surfers. 2) An OpenMarket study shows variable mobile penetration throughout the established world.

April 1, 2015 Bob Lederer RBDR

Lego’s anthropology-like MR. Leading-edge consumers on connected cars.(RBDR 4.1.2015)

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Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding. 2) Leading-Edge Consumers voice their preferences among connected car choices.

March 31, 2015 Bob Lederer RBDR

Keiningham paper cops award. POPAI & A.R.E. merge. John Zogby visits RBDR. (RBDR 3.31.2015)

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Today on RBDR: 1) Ipsos Loyalty Chief Strategy Officer Tim Keiningham wins the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper award. 2) POPAI and A.R.E. are merging into a single retail trade association that promises to improve the services provided to members, including retail research. 3) Zogby Analytics’ John Zogby unloads to RBDR about a number of changes in research and how companies can adopt to them.

March 30, 2015 Bob Lederer RBDR

Why online bests telephone polling. EU: get off Facebook for privacy. (RBDR 3.30.2015)

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Today on RBDR: 1) A Signal survey says that 360º view of customers is the priority of 90% of marketers, yet only 6% of them say they have that information. 2) Canada’s top pollster of all time, Angus Reid, shares his data that compares telephone polling with online polling. 3) RBDR News Notes: The EU warns its citizens that having personal privacy from U.S. security services means getting off of Facebook. And the Heinz takeover of Kraft this June is expected by serious observers to lead of severe cuts in marketing

March 26, 2015 Bob Lederer RBDR

MR not helping entrepreneurs. SurveyMonkey in Australia. (RBDR 3.26.2015)

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Today on RBDR: 1) At the annual MRS Conference in London last week, Tom Woodnutt argued that research is not suiting the needs of entrepreneurs–a great irony since entrepreneurs have been so much a part of vendor research growth and innovation during this century. 2) SurveyMonkey is breaking through another of its perceived glass ceilings in its research marketing pitches in Australia to agencies. 3) A Carnegie Mellon University study shows how a dozen very popular Android apps are collecting and distributing users’ locations.