Bob Lederer RBDR

UK pollsters completely blew it. Norman Nie’s transformational contributions. (RBDR 5.11.2015)

Today on RBDR: 1) UK pollsters’ completely inaccurate predictions for the British parliamentary election could impact the credibility of the research industry. 2) Facebook’s Daniel Slotwiner, who knew Norman Nie as a student, friend and employee, speaks with RBDR.

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Bob Lederer RBDR

Reasons piling up for a new MR look at data quality (RBDR 5.7.2015)

Today on RBDR: Is the research industry up for a new round of online data quality initiatives? Several executives have pointed out problems with data quality and Mary Beth Weber of Sigma Validation, on RBDR’s “2 Minutes With,” presents her case for a new effort.

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Bob Lederer RBDR

Jack Wakshlag discusses research & analytics inside media research. (RBDR 5.6.2015)

Today on RBDR: Longtime media research leader Jack Wakshlag discusses the internal challenge going on inside media research departments as media researchers and analytics personnel try to figure out how to mesh their respective abilities.

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Bob Lederer RBDR

Survey Monkey CEO Dave Goldberg dies at 47 (RBDR 5.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Two deaths dominated the weekend research news cycle. SurveyMonkey CEO Dave Goldberg died suddenly on Friday. Dr. Richard Suzman, dynamic leader of research into the aging, died back on April 16.

Bob Lederer RBDR

DunnHumby U.S. still for sale? MR-loving CMO a finalist for award. (RBDR 4.30.2015)

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Today on RBDR: 1) New research says consumers rely on 5 devices on the way to their purchases. 2) New details from Kroger’s acquisition from Tesco of its rights to continue to use DunnHumby analytics in the U.S. 3) One finalist in CMO of the Year competition is Rubbermaid Newell’s Richard Davies, who broke the mold for his position by “putting research in charge and emphasizing consumer insights.”