Investigating Physician Participation In Covid Studies / RBDR

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October 25, 2021

Today on RBDR: In general, physicians can be prickly in gaining their participation in survey research. Their activity apparently increased during the pandemic, and SurveyHealthcareGlobus CEO Matt Walmsley tells RBDR about the research done to find out why.

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Advertising Reach Took a Beating During Pandemic / RBDR

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October 21, 2021

Today on RBDR: At the IPA Effworks Global 2021 event in London last week, Diageo Global Marketing Effectiveness Director Kiel Peterson and HBSC CMO Becky Moffatt stressed how incredibly challenging the pandemic has made quality of reach for advertisers.

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Improv’s Unseen Correlation With Moderating Success / RBDR

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October 20, 2021

Today on RBDR: Vivisum Partners Senior Associate Ciara Lutz blogged there is an interesting and important correlation between performing improv well and being a top performer in qualitative research moderation.

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17% Of Marketers Are Thriving During Pandemic / RBDR

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October 19, 2021

Today on RBDR: Accenture’s “Great Marketing Decluttering” study reveals 70% of marketers say they are burned out by numerous Covid-driven changes. Yet, another 17% of these surveyed marketers have been energized because they have effectively responded to pandemic-period marketing challenges. (Link to study: https://www.accenture.com/_acnmedia/PDF-165/Accenture-The-Great-Marketing-Declutter-POV.pdf#zoom=40)

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Five Important Research News Notes / RBDR

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October 18, 2021

Today on RBDR: Five brief, high-impact research news notes: 1) A Momentive (former SurveyMonkey) board revolt; 2) New Qualtrics coverage of all CXs; 3) NBCUniversal congregating TV media research users for improved, more timely coverage; 4) Pollster in hot legal water in connection with the Austrian Chancellor’s demise; 5) New kind of “in-house” program: Pabst Blue Ribbon will pay you to blanket your house with advertising.

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