Bob Lederer RFL Communications, Inc.

Focus Group Pioneer, Mimi Levin Lieber, Dies at 93 / RBDR

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November 2, 2021

Today on RBDR: Mimi Levin Lieber recently died at age 93. Her career was an exemplary example for a female researcher. Even by 21st century standards, Lieber broke multiple glass ceilings for research innovation, research methodologies, entrepreneurship and business.

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Bob Lederer RFL Communications, Inc.

Single-Metric NPS Is Insufficient; Here’s How To Improve It / RBDR

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November 1, 2021

Today on RBDR: Fortune Magazine says 60% of the Fortune 1000 use NPS in their business planning, however there are skeptics of reliance on this one KPI tactic. DMR Founder and President Michaelis Michael explains his work to extend NPS’ value.

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Bob Lederer RFL Communications, Inc.

How C-Suite Views of MRDs Changed As Covid Flared / RBDR

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October 28, 2021

Today on RBDR: Quirk’s Editor-In-Chief Joseph Rydholm’s summary of how Client Insights departments are perceived during Covid by their bosses presents some extremely positive and some negative thoughts. (Link to Rydholm’s column: https://www.quirks.com/articles/corporate-insights-teams-beating-back-threats-reestablishing-relevance)

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Bob Lederer RFL Communications, Inc.

11 Hot Data & Analytics Cos Eyed By Private Equity

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October 27, 2021

Today on RBDR: Business Insider reported data and analytics companies are hot acquisition targets for private equity firms, driven by marketers’ need for new ways to reach consumers. (Link: https://www.businessinsider.com/data-analytics-companies-that-are-hot-acquisition-targets-2021-10#)

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Bob Lederer RFL Communications, Inc.

Storytelling, Step-By-Step, Detailed By Client Insights Expert / RBDR

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October 26, 2021

Today on RBDR: Fred John’s new book, “Storytelling and Market Research: A Practical User’s Guide,” provides a hands-on guide for storytelling when client research executives need to present to their higher-ups.

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