Bob Lederer RBDR

SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)

Today on RBDR:

1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing.

2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards.

3) Media Rating Council issues its Social Media Measurement Guideline V1.0.

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Bob Lederer RBDR

Plugging smartphones’ many data leaks. How IBM Watson aids users. (RBDR 11.18.2015)

Today on RBDR:

1) Northeastern University Assistant Professor David Choffnes and his team have discovered leaks from smartphones and a solution to identify and close them. (Link to this story here.)

2) First inside story published detailing how IBM Watson boosts capabilities of startup companies that integrate it into their business. (Link to this story here.)

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Government interest in Facebook. Microsoft launches Project Oxford. (RBDR 11.17.2015)

Today on RBDR:

1) Facebook updates its number of requests from governments during the first half of 2015.

2) Microsoft Research officially releases its emotion API capabilities for developer testing.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit online here.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Diageo re-emphasizes consumer research. NRG reportedly finds buyer. (RBDR 11.16.2015)

Today on RBDR:

1) Diageo announces it will re-emphasize consumer research as its U.S. marketing is being redrawn.

2) Reports say that Nielsen has found a buyer for National Research Group, its movie research business. Speculation is on two potential buyers.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

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