Bob Lederer RFL Communications, Inc.

MR’s Evolving Relationship With Programmatic / RBDR

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November 11 2021

Today on RBDR: The attitude of market research towards programmatic advertising is a hot current subject. Linda Pophal, who advises Fortune 500 companies and small businesses, blogged on Destination CRM about market researchers developing expertise about their valuable use of programmatic.

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Bob Lederer RFL Communications, Inc.

MR Criticized For Not Growing Like Exploding Client Base / RBDR

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Today on RBDR: Market research has failed to cash in on opportunities created by explosive growth by digital and other companies because researchers haven’t been capable of meeting the speed, cost and impact needed by those businesses.

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Bob Lederer RFL Communications, Inc.

Noteworthy News From Facebook And Kroger / RBDR

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November 9, 2021

Today on RBDR: Two noteworthy news items spotted by RBDR: 1) Facebook’s elimination of its automatic facial recognition implementation for pictures and videos, and 2) Kroger’s launch of Collaborative Cloud, a DIY research capability provided to manufacturers who can ask Kroger’s data system for aggregated, anonymized data about their brands (collected from 60 million U.S. households).

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Bob Lederer RFL Communications, Inc.

CMOs Moving Ad Work In-House, Taking Over CX / RBDR

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Today on RBDR: Forrester Research reveals a handful of projections about changes occurring around the activities of marketers and their priorities in 2022.

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Bob Lederer RFL Communications, Inc.

Those Oceans Of Data? Companies Find Ways to Abuse It / RBDR

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November 3, 2021

Today on RBDR: The oceans of data available for corporate use has grown substantially with the addition of personal data, largely collected via social media. Forty-five privacy advocating groups urged the FTC to stop corporate misuse of personal data used to discriminate against minority groups.

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