Bob Lederer RBDR

Mind-reading wearables. Social media investments. Microsoft undersea data center. (RBDR 02.29.2016)

Today on RBDR:

1) Wearable technology has apparently evolved into technology that can track brain activity. Read the original story here.

2) Marketers acknowledge that they can’t measure social media, yet it won’t stop them from doubling their spending on it over the next five years.

3) Microsoft tests an undersea data center, and explains that it can effectively deal with two critical aspects of such facilities: the power that is needed and controlling the temperature around the facility. You can also read this original story by clicking here.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools).

Visit our website and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

ARF’s “ads work” promise. P&G: 3rd parties needed for marketing innovation. (RBDR 02.24.2016)

Today on RBDR:

1) The ARF promises that its ReThink Conference in March will deliver the goods that clearly, scientifically demonstrate that advertising works.

2) Procter & Gamble makes it publicly clear that it is looking for third-party companies that can improve its marketing innovation and connectivity.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

New idea success study. SB50 ad ratings differ from YouTube views. (RBDR 02.23.2016)

Today on RBDR:

1) A study shows the difference between successfully predicting new idea success from new from idea creators and managers. Find the link to this story by clicking here.

2) Omnicom Group’s Annalect Group asked consumers to rate Super Bowl 50 ads using facial recognition technology — and received vastly different results than the most viewed on YouTube. You can find this story by clicking here.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.)

Visit our website and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Yahoo, Florida Citrus downsize research. Qualtrics Insights Platform sees broad testing and usage. (RBDR 02.22.2016)

Today on RBDR:

1) Yahoo and the Florida Department of Citrus, each facing unique financial challenges, are downsizing their research functions.

2) The Qualtrics Insights Platform is in broad testing and usage because it encompasses difficult-to-obtain data regarding company employee attitudes and customer sentiments and insights.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and be sure to click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.