Bob Lederer RFL Communications, Inc.

How Covid Drove A Research Revival / RBDR

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November 29, 2021

Today on RBDR: Cambiar founder Simon Chadwick explains why the American market research industry – expected to suffer a significant drop in its revenues due to Covid in 2020 – demonstrated remarkable resilience and grew 3.8%. Compare that to the 3.5% drop in U.S. GDP. Can research continue to maintain its revitalized role with the corporate C-Suite?

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Bob Lederer RFL Communications, Inc.

The Good And The Bad Of Online Vs Offline Qual / RBDR

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November 18, 2021

Today on RBDR: Feeling Mutual CEO Tom Woodnut commissioned an academic study to compare the efficacy, efficiency and user friendliness of offline qual vs online/virtual qual. He reveals them for RBDR as a precursor to his December 1st and 2nd training sessions. (To enroll in “How Psychology Can Inspire Better Online Qualitative Research,” click this link: https://learn.insightplatforms.com/courses/how-psychology-can-inspire-better-online-qualitative-research/)

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Bob Lederer RFL Communications, Inc.

Behind Research’s Wild M&A Week / RBDR

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November 17, 2021

Today on RBDR: There were five major M&A research deals last week, and it is at least partially explained by legacy companies in need of transformational capabilities and their zeroing in on their prey: smaller research suppliers that cannot scale up and thrive longterm.

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Bob Lederer RFL Communications, Inc.

Covid Marketing Changes: Some Ordinary, One Shocking / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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November 16, 2021

Today on RBDR: A glimpse at what is happening with marketing can be summed up as a shift of CMO responsibilities to individuals with slightly different titles, but also the scary thought of deep cuts in marketing budgets.

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Bob Lederer RFL Communications, Inc.

The Kantar & Colgate-Palmolive Vision for MRDs / RBDR

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November 15, 2021

Today on RBDR: A Kantar webinar, in collaboration with Colgate-Palmolive, presented “Insights 2030,” that emphasized that Clients Insights functions must reconstruct their everyday functions around imagination. Download this report (well worth your time!) at: https://www.kantar.com/campaigns/insights2030/download-report

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