Bob Lederer RBDR

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Check out the link to Toluna’s “Communities Playbook” by clicking here.

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Bob Lederer RBDR

Top-paying Marketing Jobs Centered on Market Research | RBDR

January 17, 2017. Today on RBDR:

1) A Monster.com evaluation of the top-paying marketing jobs shows three of the top seven are related to market research.

2) Reeve Associates’ Phil Reeve shares several macro-level hiring trends.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Find a link to PanelPortal™ information by clicking here.

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Bob Lederer RBDR

Improving Researchers’ Communication with Peers, Clients | RBDR

January 16th, 2016. Today on RBDR:

Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Find a link to PanelPortal™ information by clicking here.

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Bob Lederer RBDR

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR:

1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco.

2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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