Bob Lederer RFL Communications, Inc.

More Covid Impact: Consumer Cooking Adjustments / RBDR

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December 15, 2021

Today on RBDR: Beko’s global survey about the impact of Covid-19 reveals that 80% of consumers say that the pandemic has changed their cooking behavior—with 90% of consumers saying they’d like to maintain the food preparation habits they learned during lockdowns.

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Bob Lederer RFL Communications, Inc.

Why Meta Reorganized Its Research Department / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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December 14, 2021

Today on RBDR: Changes implemented by Meta (formerly Facebook)
with its research department following a whistleblower’s Congressional testimony and the company’s strategic name change.

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Bob Lederer RFL Communications, Inc.

TV Networks Need And Can Obtain Analytics / RBDR

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December 13, 2021

Today on RBDR: Television viewing measurement is undergoing an era of broad change, which will provide deep new viewer data that has been in demand from networks and is now available from a startup TV measurement provider, Tailwind Activation. Co-founders Tom Markert and Doug Pierce comment.

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Bob Lederer RFL Communications, Inc.

NPS Creator Explains Why NPS Results Are Failing / RBDR

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December 9, 2021

Today on RBDR: Net Promoter Score creator Fred Reichheld told customer experience futurist Blake Morgan a handful of reasons why NPS is not delivering accurate results. Primarily, it’s because too many NPS users are asking the single question in an overly sloppy fashion.

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Bob Lederer RFL Communications, Inc.

Corporate America’s New Chief Customer Officer Role / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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December 8, 2021

Today on RBDR: Chief Customer Officer is one of the newest corporate executive positions. It coalesces corporate America’s key departments to focus on customer experiences through the collection and utilization of endless reams of newly available digital data. We present McDonald’s CCO Manu Steijaert.

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