Bob Lederer RBDR

Rolling the Dice on Growth in Mobile Panel Work | RBDR

April 27, 2017. Today on RBDR:

The state of California has incentivized MrFour Mobile Research to the tune of a $680.000 tax credit if it adds 77 full-time jobs between 2017 and 2022. Co-founder and CEO Chris St. Hilaire explained to us why that won’t be a difficult goal to achieve.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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Bob Lederer RBDR

Innovation ROI for companies is not paying off | RBDR

April 26, 2017. Today on RBDR:

1) Australia’s research associations are arguing and battling the government’s plans for the abolition of visas for overseas workers.

2) PA Consulting Group’s annual “Innovation Matters” study shows a vast gap between the perceived importance of corporate innovation and its practical return on investment. Find a link to the informational release by clicking here, and a link to the actual study by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Displaced MR Agencies Could Become EFM Partners | RBDR

April 25, 2017. Today on RBDR:

Enterprise Feedback Management systems have all but displaced Customer Satisfaction/Loyalty services offered by traditional MR agencies. Two important changes have resulted: 1) Client research departments have had to become internally proficient (instead of relying on MR agencies), and 2) EFMs are seeking partnerships with those displaced traditional MR agencies for sales support.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Old Spice survey discovers 82% fib on social media | RBDR

April 24, 2017. Today on RBDR:

1) The Israeli Science Ministry creates a consortium that claims to have developed an algorithm that can predict future viewing of TV programs.

2) P&G’s Old Spice brand discovers a stunning social media revelation concerning the behavior of Millennial males on social media: most of them regularly lie.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Dump “Market Research” for “Discovery?” | RBDR

April 20, 2017. Today on RBDR:

SOL Marketing head Deb Gabor, author of the new book “Branding is Sex,” has successfully assisted $50-mllion to billion dollar-sized companies. Market Research, however, is not in her marketing vocabulary. Instead, she calls it “Discovery.”

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.