Bob Lederer

May 15, 2017October 21, 2024 Bob Lederer RBDR

Potential Role for Text Analytics in Pre-Election Polling | RBDR

May 15, 2017. Today on RBDR:

OdinText took a risk by stating that text analytics showed the big underdog candidate in the French presidential election had a legitimate chance to win. It proved wrong, but that is not deterring President Tom Anderson’s belief of eventual integration between text analytics and pre-election polling results.

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May 11, 2017May 25, 2017 Bob Lederer RBDR

Time Warner: MR Unreliable for Our Streaming Services | RBDR

May 11, 2017. Today on RBDR:

1) The Time Warner CEO, Jeff Bewkes, states his lack of use and disbelief on heavy-duty research for the company’s new streaming services.

2) Greenberg Quinlan Rosner partners Anna Greenberg and Jeremy Rosner tell Business Insider that polling has and still works, although it needs to follow three elementary tenets to ensure that its work is done correctly.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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May 10, 2017May 25, 2017 Bob Lederer RBDR

Mystery Shopper Research has the Goods for a Major Revival | RBDR

May 10, 2017. Today on RBDR:

An examination of the Mystery Shopping field: its evolution and expanding number of business categories that are intrigued and benefitting from its possibilities.

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May 9, 2017May 25, 2017 Bob Lederer RBDR

Projected 13% Annual Growth for Online Survey Software Market | RBDR

May 9, 2017. Today on RBDR:

1) Projections for the Online Survey Software market’s annual growth through 2021.
2) How bad clickthrough rates truly are, according to the co-founder of Sun Microsystems, Scott McNealy.
3) What Facebook can and can’t do to impact your sales.

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May 8, 2017May 25, 2017 Bob Lederer RBDR

MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR:

1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here.
2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall Street analysts. “Market Research” is one of the three key elements of the plan, dubbed “Irresistible Superiority.
3) OdinText text analysis of France’s presidential vote points to the possibility of populist Marine Le Pen’s election in spite of polls showing centrist candidate Emmanuel Macron far ahead.

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