Bob Lederer RBDR

RBDR’s Annual Super Bowl Advertising Preview | RBDR

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February 1, 2018. Today on RBDR:

Our annual preview of upcoming advertisements on this Sunday’s Super Bowl LII, including what look like the most and least effective TV spots, along with other insights from this year’s panel of MR professionals: System1 Research President Alex Hunt, DialSmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

An Important New Comment on Data Quality | RBDR

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January 31, 2018. Today on RBDR:

Imperium founder and CEO Marshall Harrison shares his thoughts about ensuring data quality.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Hi-Tech Out-of-Touch About its Need for MR | RBDR

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January 30, 2018. Today on RBDR:

When SoapBox Sample attended the Consumer Electronics Show in Las Vegas a few weeks ago, it found reason after reason for hi-tech companies to start relying on marketing research in their innovation creation.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Research Seeking, Finding New Markets | RBDR

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January 29, 2018. Today on RBDR:

Finding new market opportunities is a never-ending quest for market researchers. One of the largest new opportunities is the marijuana market.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Research’s Out-of-Control “Consumer” Problem | RBDR

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January 25, 2018. Today on RBDR:

Change in market research is shifting from a focus on technology and methodology and towards the core issue of empowered consumers – how to reach them and what we can discern about individuals who opt out of research, tracking and who use ad blockers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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