Bob Lederer RBDR

MR Seems to Be Falling off Marketing’s Responsibilities | RBDR

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March 20, 2018. Today on RBDR:

The first half of the semi-annual CMO Study from the Duke Fuqua School of Business, co-sponsored by McKinsey & Co. and the American Marketing Association, shows what appears to be a clear downward trend in the percentage of companies where Marketing Research reports to Marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

FB Personal Data Stolen for Political Purposes | RBDR

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March 19, 2018. Today on RBDR:

Over the weekend, one of the founders of Cambridge Analytica told British and American news networks that his former company took advantage of Facebook member personal data which it was able to explosively expand and weaponize for political purposes.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Neuroscience Revelations Re the Brain & Research | RBDR

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March 15, 2018. Today on RBDR:

Jason Martuscello of Prospection Sciences is charged up about what neuroscience reveals about how the brain functions – and it is not what experts have believed…and its implications for research.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

MR Needs to Ask What Digital MR Can Do For Us | RBDR

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March 14, 2018. Today on RBDR:

Steve Needel, Managing Partner for Advanced Simulations, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

Pivotal Online Data Quality Meeting in a Few Weeks | RBDR

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March 13, 2018. Today on RBDR:

Online data quality is causing concern in research circles, again, and a new initiative designed to deal with it by coalescing influential client researchers and research providers/sampling organizations will hold an important meeting in a few weeks.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.