Bob Lederer RBDR

More Pros than Cons for Sampling that Includes Automation | RBDR

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April 17, 2018. Today on RBDR:

There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.

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Bob Lederer RBDR

Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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Bob Lederer RBDR

Barely Detectable Upward Movement in Sample Pricing | RBDR

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April 11, 2018. Today on RBDR:

Client research departments may face a complex choice: pay more for demonstrably higher quality sample or face the prospect of the data scientists doing surveys using that superior sample.

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Bob Lederer RBDR

XFL Researching Permissible Level of Violence in Football | RBDR

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April 10, 2018. Today on RBDR:

World Wrestling Entertainment, Inc. Chairman Vince McMahon is interested in resurrecting the XFL, a new incarnation of his failed professional football league, in 2020. He announced in January that research needs to be done to ascertain key interests of football fans, particularly about the level of violence in the game, to improve the XFL’s chances for success.

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Bob Lederer RBDR

Facebook’s Need to Come Clean About Data Breaches | RBDR

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April 9, 2018. Today on RBDR:

Facebook appears to be in desperate need of professional PR crisis counseling as it continues to both attempts to get its story straight about the Cambridge Analytica situation and the state of privacy and security of two billion members’ personal data.

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