Bob Lederer RBDR

Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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Bob Lederer RBDR

7 Tips to Turn Your Researchers Into Storytellers | RBDR

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June 25, 2018. Today on RBDR:

David Smith shares seven important tips for transforming researchers into storytellers.

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Bob Lederer RBDR

Eileen Campbell’s New Business | RBDR

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June 21, 2018. Today on RBDR:

Eileen Campbell discusses the new holding company, Reid Campbell Group, that has been set up by Andrew Reid, Jennifer Reid and Campbell herself.

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Bob Lederer RBDR

My Mystery Shopping Escapade | RBDR

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June 20, 2018. Today on RBDR:

RBDR host Bob Lederer details how a research story came to him: an email scam inviting him to join a mystery shopping network, earn $300 per assignment and handle two of them a week. All he had to do was cash a large check and start spending. (No, Bob isn’t that dumb.)

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Bob Lederer RBDR

Selling Kantar? Update from its President | RBDR

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June 19, 2018. Today on RBDR:

Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.

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