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July 31, 2018. Today on RBDR:
McKinsey & Company has identified 10 red flags that signal that a particular business’ analytics program is failing (probably undetected).
Click here to read a relevant study.
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July 30, 2018. Today on RBDR:
The implementation of RBDR and its requirement that every individual surfer approve use of their cookies on each website is leading marketers to alter their research focus and rely on alternative data. A Maror Consulting/Mailjet study reveals some of those options.
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July 26, 2018. Today on RBDR:
Bill Harvey proposes brand building solutions that go beyond targeting.
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July 25, 2018. Today on RBDR:
MARU/Matchbox Chief Research Officer Andrew Grenville discusses a major step necessary for device agnostic research to live up to its promise: designing surveys properly.
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July 24, 2018. Today on RBDR:
Brand Key’s 23rd annual Customer Loyalty Index shows shocking upheaval of brand leadership in 60% of the B2C and B2B categories that the study tracks.
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RFL Communications, Inc. 