Bob Lederer RBDR

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

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August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

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Bob Lederer RBDR

What 57% of Researchers Do Wrong | RBDR

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August 23, 2018. Today on RBDR:

What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are “p-hacking,” which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

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Bob Lederer RBDR

Revenge of Former Smartphone Users | RBDR

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August 22, 2018. Today on RBDR:

A trend may have developed in the UK last year in which smartphone users elect to buy retro-style cell devices without Internet connectivity. They feel they are using their smartphones too much; some are even imposing personal limits on how much they use their smartphones via downloaded apps. This would be a very disturbing trends for research, to say the least.

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Bob Lederer RBDR

Research Faces The 4th Industrial Revolution | RBDR

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August 21, 2018. Today on RBDR:

We are in the midst of the “Fourth Industrial Revolution,” an era marked by dynamic technological change and a rollout at incredible speed. Strategic performance consultant Bernard Marr spells out some of the most important changes that are increasingly impacting businesses and individuals.

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Bob Lederer RBDR

Bill Harvey’s Take on Nielsen’s Future | RBDR

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August 20, 2018. Today on RBDR:

Bill Harvey has his own thoughts about Bob Lederer’s August 16th RBDR commentary about the Nielsen Company’s issues and problems.

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