Bob Lederer RFL Communications, Inc.

Researchers Update Skills, Familiarity In ARF Courses / RBDR

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February 17, 2022

Today on RBDR: The ARF Marketing Optimization and Insights Certificate offers researchers the opportunity to update themselves on the latest practices and applications of marketing research. ARF President Scott McDonald reviewed the basics of the six modules available through the association’s affiliation with New York University.

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Bob Lederer RFL Communications, Inc.

Researching Customer Journeys During Covid / RBDR

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Today on RBDR: One of the more exhaustive research projects worthy of brand consideration in these pandemic times is the Customer Journey” because of the very fluid nature of consumer shopping habits.

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Bob Lederer RFL Communications, Inc.

Concerns Raised About TikTok App Data Privacy / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 15, 2022

Today on RBDR: URL Genius, a mobile marketing company, studied the mobile app market and concluded that in terms of avid use of individuals’ personal data by a third party, Youtube and TikTok stand out as those to be concerned about.

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Bob Lederer RFL Communications, Inc.

New Business Category? What’s The MR Plan? / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 14, 2022

Today on RBDR: How does a company entering a new business category formulate a research plan from scratch, notably what is most important to comprehend–and how to go about that. Advanced Nutrients Business Intelligence Manager Chris Hlavatovic fills us in about what he has been studying in the legalized cannabis and hemp markets.

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Bob Lederer RFL Communications, Inc.

NPS Creator Constructs New Loyalty Evaluator / RBDR

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February 10, 2022

Today on RBDR: Celebrated business consultant Fred Reichheld, author of three books and 2003 creator of Net Promoter Score, realizes new times require a new loyalty metric. He developed Earned Growth for a more precise measurement of repeat business, as well as referrals gained from customers. (Link to the Blake Morgan – Reichheld “Modern Customer” podcast: https://www.youtube.com/watch?v=4rzJqL-WTQY)

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to receive a FREE, personal email as soon as the latest RBDR is
uploaded. Click here: http://ow.ly/CfFWE