Bob Lederer RFL Communications, Inc.

Hype About Machine Learning Far Exceeds Actual Implementations / RBDR

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Today on RBDR: There’s much discussion of the potential merits of Machine Learning, yet the number of implementations have been limited and successful implementations far fewer. A KDNuggets survey validated and clarified this situation: https://www.kdnuggets.com/2022/01/models-rarely-deployed-industrywide-failure-machine-learning-leadership.html

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Bob Lederer RFL Communications, Inc.

Time To Rethink What Researchers Believe About In-Store / RBDR

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February 28, 2022

Today on RBDR: VideoMining founder & CEO Rajeev Sharma lists many of the revolutionary changes that have taken place at retail outlets due to the pandemic. Numerous research standards have been ousted – and retailers and manufacturers need to make significant adjustments to serve and entice anxious consumers.

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Bob Lederer RFL Communications, Inc.

Evidence That Bots And Fraudulents Caused Election Polling Errors / RBDR

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February 24, 2022

Today on RBDR: There have been no final conclusions to explain inaccurate 2016 and 2020 presidential polling. An on-going Targoz Market Research investigation has President Randy Ellison believing in over-estimation of Democratic voter support because of misleading political strength generated from bots and fraudulent respondents.

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Bob Lederer RFL Communications, Inc.

Customer Experience Abbreviations Expand As CX Grows / RBDR

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Today on RBDR: Michalis Michael, head of DMR, discusses the evolution of accepted abbreviations for Customer Experience, as well as customer experience growth inside companies.That includes earning a place separate and apart from market research.

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Bob Lederer RFL Communications, Inc.

Census Bureau Proposes Its Own Probability-Based Sample / RBDR

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Today on RBDR: What would you do if the government attempted to open a business that directly competed with you. Insights Association SVP Advocacy Howard Fienberg disclosed the Census Bureau’s interest in creating a probability-based research panel that several of its entities could use. Fienberg spoke with RBDR about it.

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