Bob Lederer RBDR

Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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Bob Lederer RBDR

Annual Burtch Works MR Study Shows Rising Salaries / RBDR

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January 9, 2019

Today on RBDR: Burtch Works’ sixth annual marketing research salary study demonstrates spirited activity in client research departments’ battle for research talent. (Link to get your copy of this report: https://www.burtchworks.com/wp-content/uploads/2018/12/Burtch-Works-Study_MR-2018.pdf)

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Bob Lederer RBDR

Influencer Marketing Woes Are Multiplying / RBDR

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January 8, 2019

Today on RBDR: Last month, RBDR reported some of the problems that Influencer Marketing has begun to face. Today, eConsultancy’s Patricio Robles offers additional issues that raise new questions about Influencer Marketing.

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Bob Lederer RBDR

Social Media Predictions For 2019 That Must Be Seen / RBDR

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January 3, 2019

Today on RBDR: “The Interface with Casey Newton” published astounding social media predictions from Newton’s followers that must be shared and considered.

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Bob Lederer RBDR

Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

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January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

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