Bob Lederer RBDR

Research Highlights of the Consumer Electronics Show / RBDR

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January 22, 2019

Today on RBDR: The VP of the Consumer Technology Association, Steve Koenig, spent his entire week at the annual giant Consumer Electronics Show dispensing insights collected by his research department about important trends.

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Bob Lederer RBDR

Does It Make Sense for “Shopper” to be a Metric? / RBDR

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January 17, 2019

Today on RBDR: Shopper Stories, a website which features a trove of tales, interviews, research and information that bring marketing theories to life, suggests forming a “Shopper” metric. Easier said than done.

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Bob Lederer RBDR

Alibaba Supports, Directs Marketers to Create China-Friendly Brands/ RBDR

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January 16, 2019

Today on RBDR: Alibaba’s revolutionary relationship with big consumer brands uses gargantuan data collection throughout China, the country’s combined online/offline marketing ecosystem and Alibaba’s research arm to direct creation of China-specific brands that fill consumer voids.

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Bob Lederer RBDR

Walgreens Cooler Data Collectors Could Lead to Smart Ad Network

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January 15, 2019

Today on RBDR: Walgreens Boots Alliance is testing a technology with embedded cameras, sensors and digital screens in cooler doors. If it catches on, it has the potential to form a new network of smart advertising-targeted displays.

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Bob Lederer RBDR

PERILS at the Back End of Innovation | RBDR

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January 14, 2019

Today on RBDR: Southern Growth Studio Managing Partner Michael Graber dispenses great advice about some not-always apparent perils of innovation, why they occur and what to do about them.

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