Bob Lederer RBDR

ESOMAR Director General Finn Raben Interviewed By CNBC / RBDR

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February 26, 2019

Today on RBDR:Not often does anyone from the market research industry appear on mainstream media or business media, but ESOMAR Director General Finn Raben was on CNBC last week. Here is the link to his remarks: https://www.cnbc.com/video/2019/02/19/marketing-insights-needs-a-c-suite-sponsor-says-esomar-boss.html

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Bob Lederer RBDR

Clients Assess Statistical Benefits of Research Agencies / RBDR

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February 25, 2019

Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.

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Bob Lederer RBDR

“Measuring Marketing” An Overwhelming Marketing Priority / RBDR

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February 21, 2019

Today on RBDR:A Forrester Research study backs up what an earlier Salesforce.com concluded: marketers are obsessed with finding reliable, consistent marketing measurement solutions. Market Researchers should take note of this focus ad help out. This study contains significant, compelling statistical support.

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Bob Lederer RBDR

Dual-Engine Growth Model at Back End of Innovation | RBDR

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February 20, 2019

Today on RBDR:Southern Group Studio Managing Director Michael Graber returns to RBDR to discuss a different aspect of the backend of innovation in which companies are hedging their bets using a Dual-Engine Growth Model.

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Bob Lederer RBDR

Marketers View “Market Research” As A Dirty Word / RBDR

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February 19, 2019

Today on RBDR: Digital MR CEO Michalis Michael notes that small- and middle-sized enterprises are indifferent towards market research. For them, it’s down the list of priorities. And now proponents of social listening are fighting the suggestion that they be part of a company’s insights function because they believe marketers view market research as a dirty word.

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