Bob Lederer RFL Communications, Inc.

Overwhelming Calls to Eliminate “Statistical Significance” / RBDR

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March 25, 2019

Today on RBDR: A two-pronged call by distinguished publications (The American Statistician and Nature) for elimination of dependence on “statistical significance.” What will the impact of those articles be, and how much will it disrupt the research industry? (Link: https://www.nature.com/articles/d41586-019-00857-9)

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Bob Lederer RFL Communications, Inc.

Client MR Function’s Contributions: More Ammunition / RBDR

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March 21, 2019

Today on RBDR: The blog “How Insights Professionals Contribute to Revenue Growth,” by FlexMR North America Client Development Manager Heather Wendlandt, adds case history fuel to market research and insights arguments that its client functions are a powerful, positive influence inside businesses.

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Bob Lederer RFL Communications, Inc.

MR Agencies To Reveal What Pollsters Did Not In 2016 | RBDR

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March 20, 2019

Today on RBDR: Donald Trump’s 2016 victory came from swing voters in rural areas of normally Democratic Midwest states. Pollsters had not polled there. Two research organizations, Engagious and Focus Pointe Group, will conduct focus groups in those rural areas through the 2020 election. (Links to first focus group: https://www.axios.com/2020-presidential-election-wisconsin-swing-voters-4fba07f1-8455-48d2-8a4f-d457d9bcf524.html; https://engagious.com/swingvoters/)

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Bob Lederer RFL Communications, Inc.

Call For A Consumer “Algorithmic Bill of Rights” | RBDR

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March 19, 2019

Today on RBDR: As algorithms become ubiquitous throughout data collection, analysis and information implementation, Kartik Hosanagar, a Wharton School academic, strenuously argues that consumers using and impacted by them need to be protected. He proposes an Algorithmic Bill of Rights. (Link to article: https://www.fastcompany.com/90317658/we-need-an-algorithmic-bill-of-rights)

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Bob Lederer RFL Communications, Inc.

Democratized Movie Survey Site’s Forced Adaptions | RBDR

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March 18, 2019

Today on RBDR: RottenTomatoes.com is a respected online movie review website concentrated on a “democratized” survey of numerous movie critics and everyday movie goers. Recently, a firestorm broke out over the new movie, Captain Marvel, forcing the site to make substantive alterations to its eligible reviewers, data it collects and its process of data collection.

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