Bob Lederer RFL Communications, Inc.

Research During Russia’s Invasion Of Ukraine / RBDR

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March 9, 2022

Today on RBDR: RBDR Producer Bob Lederer comments on the research industry’s complex problems with surveying Russian citizens during Russia’s invasion of Ukraine.

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Bob Lederer RFL Communications, Inc.

Toronto Researcher Proposes “Netflix for Research Papers” / RBDR

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March 8, 2022

Today on RBDR: University of Toronto Scarborough researcher Adam Frost proposes any serious academic paper for his students be complemented by a 5-minute video covering the paper’s core elements. He tested comprehension of research papers by a control group with the paper versus a group with the paper plus a video. The latter group showed superior understanding.

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Bob Lederer RFL Communications, Inc.

Ipsos, GfK & Nielsen 2021 Revenues Reveal Good MR Year / RBDR

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March 7, 2022

Today on RBDR: If last year’s final financial results for three of the largest research companies are any indication, 2021 was a very good year for many U.S. research companies of all sizes and the industry as a whole.

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Bob Lederer RFL Communications, Inc.

Businesses Need To Democratize Their Data (Some Are) / RBDR

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March 3, 2022

Today on RBDR: An Experian white paper addresses “democratizing data,” a process that calls for maximizing the number of executives inside a company who are educated to understand and equipped to successfully employ data in their businesses. (Link to the paper: https://media.edq.com/4a415f/globalassets/white-papers/2020-data-democratization-report.pdf)

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Bob Lederer RFL Communications, Inc.

How The Federal Government And DoD Misuse MRx / RBDR

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March 2, 2022

Today on RBDR: A George Mason University Center for Government Contracting guide, “Acquisition Next,” makes the case for an important transition by the federal government (notably the Department of Defense) that can substantially elevate reliance on its market research to ease implementation of new technologies and innovations

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