Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

Regularly watching and feel you are receiving valuable information from RBDR? End your guilt and provide monthly support that you can afford–plus get access to exclusive benefits on Patreon! Visit Patreon.com/RBDR.
———————————————————————-
April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell Interested in “Parts” of Kantar / RBDR

Regularly watching and receiving valuable information from RBDR? End your guilt and provide monthly support that you can afford–plus get access to exclusive benefits on Patreon! Visit Patreon.com/RBDR. Click here for more information.
———————————————————————-
April 25, 2019

Today on RBDR: As WPP continues to search for a potential buyer for Kantar, private equity firms are said to be circling the business, and a new prospect is mulling a move, though with much uncertainty about whether its plans and those of WPP are at all possible

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Why Brands Don’t Use Best Research Stories (“Signature Stories”) | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
April 23, 2019

Today on RBDR: Prophet Vice Chairman and Brand Strategist David Aaker doesn’t waver about his belief in “Signature Stories.” Brands use it to make a powerful internal and external case for their product(s). But Aaker knows relatively few organizations have adopted the idea, and he identifies six reason why that is the case.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Review of Two New Cross-Platform Media Systems | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
April 22, 2019

Today on RBDR: Our regular RBDR media research contributor, Bill Harvey of Research Measurement Technologies, received personal introductions to the new cross-platforms being offered by Nielsen and comScore. He offers his thoughts about them.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.