Bob Lederer RFL Communications, Inc.

Growing Acceptance of Customer Lifetime Value / RBDR

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June 4, 2019

Today on RBDR: Don’t look now, but Customer Lifetime Value has caught on with marketers–and in spite of the normal difficulty in calculating it, CLV is only gaining credibility and complementary value with related metrics.

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Bob Lederer RFL Communications, Inc.

Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Bob Lederer RFL Communications, Inc.

Polling Failure Again… In Israel and Australia | RBDR

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May 30, 2019

Today on RBDR: Polling runs into more problems, first with exit polls in Israel n April, and with 16 distinct pre-election polls that all incorrectly predicted Australia’s election in May.

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Bob Lederer RFL Communications, Inc.

Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

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May 29, 2019

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

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Bob Lederer RFL Communications, Inc.

After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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