Bob Lederer

June 19, 2019June 19, 2019 Bob Lederer RFL Communications, Inc.

Now, Facebook Only Wants To Track Your App Use / RBDR

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June 19, 2019

Today on RBDR: Following shutdown of a sneaky mobile app, Facebook introduces a new app directed at 13- to 35-year olds, which will disclose that FB wants permission to track their app activity. Those participating individuals are compensated with an undisclosed sum monthly.

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June 18, 2019June 17, 2019 Bob Lederer RFL Communications, Inc.

Continuing Heavy VC And Private Equity Investment in Data/Insights Biz / RBDR

Today on RBDR: Venture Capital and Private Equity investment in data and insights industry entities continue strong, if under the levels seen earlier in the decade. A total $2.89 billion was invested by venture capital or private equity in 2018, according to Pitchbook.

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June 17, 2019June 17, 2019 Bob Lederer RFL Communications, Inc.

Issues Swirling Around Salesforce.com – Tableau Software Deal / RBDR

Today on RBDR: Salesforce.com’s estimated $15.7 billion all-stock acquisition of Tableau Software (the #12-rated company on RFL’s Global Top 50 Research Organizations in 2018) was a must-do for both organizations, according to several people in the know.

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June 7, 2019 Bob Lederer RFL Communications, Inc.

Focusing On Itself, Not Clients, Is Every Business’ Shortcoming | RBDR

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June 5, 2019

Today on RBDR: Companies have been known to focus too intently on themselves to the detriment of necessary concentration on its customers. Here are seven steps to capture that client information.

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June 6, 2019June 6, 2019 Bob Lederer RFL Communications, Inc.

Changing Conditions Force MRers To Develop New Mindsets | RBDR

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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