Bob Lederer RFL Communications, Inc.

What We Learned from Medallia’s IPO Prospectus / RBDR

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July 1, 2019

Today on RBDR: What Medallia’s IPO prospectus reveals about its specialty, Customer Experience Management, and the company’s strong points (which are outperforming traditional research work).

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Bob Lederer RFL Communications, Inc.

Scramble For Takeover of AI and Big Data Cos / RBDR

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June 27, 2019

Today on RBDR: According to Global Data, a data analytics and media company, there should be a mad scramble to gobble up the handful of remaining expert and powerful artificial intelligence and Big Data companies.

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Bob Lederer RFL Communications, Inc.

Why Brands Don’t Use Most Effective MR Stories (“Signature Stories”) | RBDR

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June 25, 2019

Today on RBDR: Prophet Vice Chairman and Brand Strategist David Aaker doesn’t waver about his belief in “Signature Stories.” Brands use it to make a powerful internal and external case for their product(s). But Aaker knows relatively few companies are advocates, and he claims to know six reason why.

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Bob Lederer RFL Communications, Inc.

The “Great Measurement Mistake: Engagement Scoring / RBDR

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June 24, 2019

Today on RBDR: Measurement guru and Digital Mortar founder Gary Angel equates the fallacy of creation of “Engagement Scoring” with the current additional SAT measurement suggestion around high school student evaluations. He has legitimate criticisms of both.

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Bob Lederer RFL Communications, Inc.

Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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