Bob Lederer RFL Communications, Inc.

Does $15B To Buy Nielsen Holdings Add Up? / RBDR

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March 17, 2022

Today on RBDR: Board member Elliott Management got its way (raising stock value) when it forced Nielsen Co. management to split the business in two and spin off Nielsen’s retail measurement side. Now, that same group on the board of the former Nielsen Media wants to buy the business with the same goal in mind. Does a proposed $15 billion price make sense?

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Bob Lederer RFL Communications, Inc.

Customer Experience Vs User Experience: Biz Needs Both / RBDR

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March 16, 2022

Today on RBDR: Customer Experience. User Experience. They may sound similar, however, they are highly complementary and a company planning to succeed needs to excel in both.

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Bob Lederer RFL Communications, Inc.

Online Sample At Post-Pandemic Crossroads / RBDR

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March 15, 2022

Today on RBDR: Purveyors of online sample were forced to alter their methods by the pandemic, but now as post-pandemic normalization spreads among the public some business decisions concerning online sample need answers.

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Bob Lederer RFL Communications, Inc.

Does The MRD Deliver Value? Yes? No? It Depends! / RBDR

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March 14, 2022

Today on RBDR: Swiss research consultant Denyse Drummond-Dunn asks and answers her deliberately controversial question about the benefits of market research departments in the current business environment–and how to deal with underperformance.

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Bob Lederer RFL Communications, Inc.

Seven Key Benefits of Sentiment Analysis / RBDR

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March 10, 2022

Today on RBDR: There can be seven identifiable benefits from researchers’ use of Sentiment Analysis to measure a brand’s metrics. TechnoChops’ founder Tehseen Kiani details them.

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