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Today on RBDR: One of the more exhaustive research projects worthy of brand consideration in these pandemic times is the Customer Journey” because of the very fluid nature of consumer shopping habits.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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