TCPA, the Pink Elephant research can not ignore (RBDR 8.5.2015)

Today: A intensive look at the threats, costs and other ramifications of the implementation and regulation of TCPA on the market research industry.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Customer Experience biz boom. Even best insights don’t lead to top strategy. (RBDR 8.4.2015)

Today: 1) Two of Australia’s research-related associations merge. 2) Gartner reports that 86% of businesses to mostly compete on the basis of customer experience by 2016. 3) TNS Managing Director Gary de Ocampo explains why even the best insights do not normally lead to good corporate strategies.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai