Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

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Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

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Facebook clicks are illusory. Multiscreen strategies. Apple grower MR. (RBDR 6.4.2015)

Today on RBDR: 1) Marketing on Facebook, using its members, is fools gold if clicks are a prominent part of the plan. 2) SAS Global Customer Intelligence Director Wilson Raj offers 4 winning multiscreen strategies. 3) How apple growers are using consumer input to make their future decisions about which apple varieties to grow.

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