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January 20, 2021

Today on RBDR: What’s the state of the Donald Trump “brand” as he leaves the White House? Brand equity’s top researcher, Brand Keys’ President Robert Passikoff, began tracking Trump’s human brand before most others gave it a thought. He shares the evolution of the Trump brand in a conversation with RBDR.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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