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—————————————————————January 16, 2020 Today on RBDR: Integrating POS data and panel data has become an important marketing tool, providing an amalgamation of in-store data with consumer data. However, that integration process is not a straightforward process or workable between any POS data and Panel data. (See attached PDF of this white paper)

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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