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August 21, 2019

Today on RBDR: Connected TV can effectively “reach,” educate and potentially indoctrinate “GenZennials” – individuals under 18 plus a portion of Millennials (18-29). Connected TV could influence the large percentage of GenZennials who intend to vote in the 2020 primaries and presidential election, even establish party loyalties.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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