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April 11, 2019

Today on RBDR: In her new book, “Marketing Landmines,“ Karen J. Tibbals discusses her discovery of causes of hidden explosions that hurt brands. These revelations by the former pharmaco market researcher explained consumer behavior and have become a focal point in her business. (You can order “Marketing Landmines” on Amazon.com)

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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