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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Data Science Squanders Value In Confirming, Not Yielding MR Answers”

  1. Kevin Gray, Marketing Science and Analytics Subcontracting & Consulting: “Thanks for this. I’ve read several of Leetaru’s blogs, including the ones you mention, and though his blunt style turns some people off, I’m afraid I have to agree with him in substance. In fact, these have been challenges faced by statisticians all along and one reason they have often been marginalized or entirely ignored in decision making. Big Data has just made these issues bigger.”

    Reply

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